The word integrated is thrown around a lot but rarely, if ever, put into practice. At cupani, we built the agency from the ground up with true integration in mind. So what does this mean for you? We're media agnostic. We focus on what makes your customer tick. This drives us to the key insight. Only then do we determine which tactics and channels are right for you. Whether it be print, TV, digital, direct mail, branding, social media, coffee cups, the bottom of your shoe - the consumer will get the idea in the most effective channel possible and respond. The idea is king.